Safe beginnings
New businesses need a safe space to test ideas and find partners. We foster an environment where calculated risks can lead to growth, without fear of isolation.
Genuine teamwork
Collaboration isn’t just a buzzword for us. We create systems and tools that make teamwork between founders, contributors, and our team feel natural and rewarding.
Open dialogue
We champion clear communication. Both founders and backers get regular, understandable updates, building relationships grounded in mutual respect.
Constant learning
Our philosophy is rooted in continuous learning. We adapt, listen to feedback, and shape our approach as the business landscape changes around us.
Support network
Startups need more than funding. We connect founders with mentors and resources, empowering them to tackle obstacles and grow sustainably.
Transparent choices
Every decision is made with transparency in mind. From campaign selection to platform improvements, we invite our community to understand and engage.
Founders meet to explore startup support
A small group of founders met in Sydney to discuss the challenges facing early-stage startups in Australia. This first meeting sparked the idea for a platform where new businesses could connect directly with a supportive crowd.
Platform launch and first campaigns
Cross-border growth and new expertise
Transparency upgrades and mentorship programs
The platform introduced advanced reporting and feedback systems, further increasing transparency for all users. We also established new mentorship links to help startups tackle unique business challenges.
Meet the team behind our platform vision
Taylor McGregor Smith
Head of Project Assessment
With a background in financial project assessment and a passion for helping young businesses, Taylor guides the team in evaluating new startup campaigns, making sure each project aligns with our standards and values.
Areas of expertise
Jasmine Lee Tran
Lead Technology Architect
Jasmine ensures our technology stays simple and secure, overseeing all aspects of platform development. She focuses on user experience, privacy, and accessibility for startups and supporters alike.
Christopher Allan Murray
Partnership and Community Lead
Adept at forging strong partnerships, Chris works directly with both founders and contributors, supporting campaign launches and facilitating open, honest conversations on the platform.
Priya Arora D’Souza
Head of Legal and Compliance
With legal expertise and a keen eye for compliance, Priya manages our legal frameworks, ensuring campaigns align with both Australian and Canadian regulations for fair and ethical crowdfunding.